Last September, when I was in London for LFW, I had the opportunity of visiting the showrooms. It was not in my agenda, but on the last day, when I went to the Emilo de la Morena show at the LFW Showspace on 180 Strand, they offered me a visit to the showrooms. Obviously, I said yes! I would never miss the opportunity of getting to know new brands.
The showrooms are a space for emerging British and International designers to share their designs with buyers and the press. There are about 150 clothing and accesories brands. Of the four fashion capitals, London is the only city that hosts the Designer Showrooms in the same venue as the official British Fashion Council (BFC) Show and Presentation Space.
I was able to get discover many brands and interact with a few designers. Bellow I tell you a bit more about the brands I liked the most and the ones selected by the BFC.
1- Eudon Choi
Eudon was born in Korea and has been a regular at the LFW catwalk for quite a few years now. For this collection he focuses on satorial and the trendy plaid fabric.
Deffinitely my biggest discovery and my latest obsession. Sabinna Rachimova was born in Vienna, studied at Central Saint Martins and worked for Dior and Mary Katrantzou. For collection 005 "Ojective Memories" inspired by items Sabinna has had since her childhood, such as a letter from her grandma, a necklace and a ring. Key pieces in the collection include knee length dresses with gathers,and pleats in block colors; blood red and navy as well as denim and in double sidedmwoven floral design. Sabinna's signature knitwear is seen in the form of sweaters with layered neck detailing and in a new interpretation of crochet flowers: a mix of lace and merino wool. The collection also includes T-shirts, designed with slogans written in reverse - something personal that only you can read when looking in a mirror. (Besides, they were so friendly)
3- Boo Pala
I first went to their presentation, so I already knew a bit about the "Symbols and Treasures" collection. She comes from Turkey and is dedicated to create fashion for thr colorful souls, taking inspiration from the imperfections of this world. For S/S 18 she is back with colourful pieces and working on hand drawn prints, not to mention those interesting multicolour fabrics.
Arela is a brand created in Finland, currently run by Maija Arela and her two daughters. They focus on cashmere knitwear and cotton basics. For the S/S 18 collection "Daughters of Salt" they got inspired by free spirits. The pieces are aimed to assist the modern woman in her everyday life in an effortless and celebratory, no fussy way. Excellent materials, considered colours and functionality.
It-brand Nicopanda. Light pink, faux fur, tranparencies, sweatshirts and pandas. A few items you'll see everywhere.
A brand from Korea that works on creating new original prints season after season.
7- Luna del Pinal
Gabriela Luna from Spain and Corina del Pinal from Guatemala created a timeless brand that goes back to the roots of artisanal work. The technique is called "back-strap weaving" and each piece is hand-made by locals artisans in Guatemala.
8- NEWGEN One to Watch: Richard Quinn
The Central Saint Martins graduate, HN Design Award winner and BFC One to watch desinger. Should I say more? He did his first LFW show this season working on unique floral prints, especially head to toe designs and exaggeratednsilhouettes inspired in demi-couture.
9- Molly Goddard
Molly is the mind behind the tulle dress Rihanna loves. This season she adds sequins to the mix.
10- Marta Jakubowski
In the year of her runway debut, the Polish designer creates a collection of modern classic with a twist of sexiness.
11- Richard Malone
First, and more importan, he's Irish! With his 50 shades of nlues, prints and cut-outs, he makes of his runway debut, a creative one.
After graduating from Parsons AND Central Saint Martins, Michael Halpern cand design anything and I'd still admire him. Still he created a glamorous, different, elegant, original...
13- Sadie Williams
Sadie Williams is here to prove that mixing materials is a great way of making something original.
14- Paula Knorr
Another international designer, as Paula was born in Germany and works with fabrics from other European countries such as Italy. Her style is very feminine with a bit of edge given by metallics.
15- Daisy Knights
Daisy is a jewellery designer that recently launched a hat collection in colaboration with Sewyeah, and it's incredibly original.
16- Pop & Suki
Real-life BFF's Poppy Jamie and Suki Waterhouse (you know, the super model) created this brand one or two years ago and their singnsture camara bag -that fits all the essentials- quickly hit it off among the fashion world. What's more, it can be monogramed and they have a few vegan leather items!
17- Black Eyewear
According to R. Roope, Black Eyewear Founder, he created the brand because... "I wanted to rescue the bold simple iconic eyewear styles of the 50's..."
18- All Things Mochi
The art of embroidery, handcrafted by local artisans from around the world.
A clutch brand you might have seen on a red carpet before. Each bag is art. You can't walk by them and not notice how luxurious and different they are.
20- Saf Safu
I found out about this brand because thry accompanied Emilio de la Morena in his show. I'm speechless.